Finally - women's value to TV is recognized! And also, Danny Bilson is an executive vice president?
Some interesting bits from an article about a panel on transmedia at the National Association of Broadcasters meeting. The panel was chaired by Henry Jenkins (of Textual Poachers fame) and featured, among others, Kim Moses (exec dir of the company that produces Ghost Whisperer) and Danny Bilson (exec vice president of Core Games, THQ games).
Moses next displayed demographics showing the decrease of women viewers watching network television, which is significant because women are more avid followers of dramatic television shows. The next demographic was regarding social networking, and in an vast number of areas, women are far more active on Facebook, Zynga, and Twitter; have more friends/followers than men on Facebook and Twitter; drive 74% of revenue online; and oversee over 82% of all consumer spending. Her point to all these statistics: “Women are the routers and amplifiers of the social web. Women are the rocket fuel of e-commerce. If you can harness the power of women, you can rock the world.” Based on these findings, in the fifth season of Ghost Whisperer, Sander/Moses decided to launch a transmedia campaign. The campaign was launched in the first episode of the season, when Melinda Gordon (Ghost Whisperer’s main character, played by Jennifer Love Hewitt) gave birth to her son Aiden. Fans were sent a birth announcement online and via mobile phones, letting them learn about the news before it was shown on the television show. This was the springboard used to continue the project on other platforms. Including GM as a sponsor provided additional revenue to the show, with the partnership focused towards engaged “alpha moms,” the show’s target demographic.
Let's emphasize that, shall we? "Women are the rocket fuel of e-commerce. If you can harness the power of women, you can rock the world."
Whoo hoo! \o/ Finally someone recognizes that we're a force to be reckoned with in terms of spending and advertising!
Bilson finished up by asserting, “Transmedia isn’t limited to film and games, it’s also toys, it’s comics, it’s board games, it’s any kind of media that can extend the story, including supporting fan fiction. And the great thing about fan fiction is that it’s self-sorting, so the good stuff . . . rises to the top.”
The whole article is here.
Moses next displayed demographics showing the decrease of women viewers watching network television, which is significant because women are more avid followers of dramatic television shows. The next demographic was regarding social networking, and in an vast number of areas, women are far more active on Facebook, Zynga, and Twitter; have more friends/followers than men on Facebook and Twitter; drive 74% of revenue online; and oversee over 82% of all consumer spending. Her point to all these statistics: “Women are the routers and amplifiers of the social web. Women are the rocket fuel of e-commerce. If you can harness the power of women, you can rock the world.” Based on these findings, in the fifth season of Ghost Whisperer, Sander/Moses decided to launch a transmedia campaign. The campaign was launched in the first episode of the season, when Melinda Gordon (Ghost Whisperer’s main character, played by Jennifer Love Hewitt) gave birth to her son Aiden. Fans were sent a birth announcement online and via mobile phones, letting them learn about the news before it was shown on the television show. This was the springboard used to continue the project on other platforms. Including GM as a sponsor provided additional revenue to the show, with the partnership focused towards engaged “alpha moms,” the show’s target demographic.
Let's emphasize that, shall we? "Women are the rocket fuel of e-commerce. If you can harness the power of women, you can rock the world."
Whoo hoo! \o/ Finally someone recognizes that we're a force to be reckoned with in terms of spending and advertising!
Bilson finished up by asserting, “Transmedia isn’t limited to film and games, it’s also toys, it’s comics, it’s board games, it’s any kind of media that can extend the story, including supporting fan fiction. And the great thing about fan fiction is that it’s self-sorting, so the good stuff . . . rises to the top.”
The whole article is here.