A "clever" logo design gone wrong

Aug 23, 2010 12:19

What is wrong with this design?
It's quite clever, the defining colours, the shape formed by the letters in one flowing form but there is a problem with this design that I encounter quite often.

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design, work

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Comments 2

jedi_ninja August 23 2010, 20:56:52 UTC
So their idea of fixing it was to thicken the stroke on the letter breaks and change it to blue? Wow some rocket scientists they have there.

I'll be honest the only thing that I noticed is that the A and B together look like a rudimentary erect dick and balls, then again based on your above comments maybe that's fitting.

Not saying that it's bad I think it's a nice design and a strong logo but that shape really jumps out once it's monocolour.

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solidshadow August 23 2010, 21:05:07 UTC
Ha! I thought the same thing.
Now the balls are blue.

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