Bad ads -- applied social psychology

[songofapollo]

You've all seen the television ads for Chemistry.com that feature singles that eHarmony has rejected.

I've long thought that Chemistry.com is shooting itself in the foot with its ads, by conveying that eHarmony is selective (and probably for normal or cool people), whereas Chemistry.com is taking all the rejects. This is straight social psychology

Comments

[shannon_f_r]

Yeah, maybe if they sold themselves as the hip and liberal version of eHarmony--allows same sex couples, no secret Evangelical spin--they'd have something, but "come to us when nobody else wants you" should never be part of any dating service ad, ever.

Incidentally, the advertisement at the bottom of your journal right now is "Sugardaddie.com: Dating for Successful and Attractive People." The ad shows a much hotter woman hanging off the neck of a computer geek sort of guy. Someone's successful and someone's attractive, but not the same person.

[boffo]

Back when I was single, I really liked OKCupid except for one huge flaw: It was free. I would have greatly preferred a pay site, as it would have filtered out all the people who weren't taking it seriously. If meeting a potential partner isn't worth $20 to someone, I probably don't want to be dating her