"Finish"-ed

[spaceroo]

This morning Mrs. Spaceroo and I had a little mutual griping session about automatic dishwasher detergent. Last time we went to Costco we purchased a couple bottles of some allegedly "Green" detergent in place of the dangerously chemically reactive rotgut. And alas, whatever environmental credentials the stuff might have we've decided it falls flat

Comments

[xolo]

That's uber-lame. ElectraSol was such an evocative, 1950s name. I even got an ElectraSol 'Jetsons' tin to store my pellets in.

[spaceroo]

Yeah, I just don't know what they were thinking. Sure, "Electrasol" might be a little "dated", but in a good sort of way. It's a name with tailfins, chrome, and curb feelers. A classic.

Other then its sheer blandness the worst thing about the name "Finish" is simply the fact that it doesn't sound to me like an appropriate name for a dish detergent. It might work for a floor wax or furniture polish, but for detergent? "Finish" in the context of floors and furniture is a user-adjustable variable, while on dishes whatever "finish" they have is dictated by the manufacturing process. You don't want to polish or wax your dishes, you want to *clean* them. "finish" implies the former, not the latter. Personally I'm rather turned off by the idea of eating my food off of some patina I applied over last night's dinner. And the night before's... etc.

But, hey, I didn't spend years in Advertising School, so what do I know?