Dear Kia:

[sparkofcreation]

I appreciate that you're trying to get over your bargain-basement image and cast yourself as a luxury carmaker. Your commercials are beautiful. Your cars may even be luxury-automaker quality.

However, none of that matters when you've sabotaged your own campaign by choosing to name your flagship model the Kia Sheep.

Comments

[misplacedmind]

That is quite incredibly funny.

[sparkofcreation]

Thanks. I wonder if it will have any effect on sales?

I like it because the "Chevy Nova" and "Ford Pinto" urban myths are, well, myths. But "borrego" really doesn't mean anything besides "sheep." (Though it's only used in Mexico.)

[misplacedmind]

I don't think I've ever heard of the Chevy Nova and Ford Pinto urban myths.

[sparkofcreation]

http://www.snopes.com/business/misxlate/nova.asp
http://www.i18nguy.com/translations.html (search for "Pinto")

[meridiani]

That is funny. :D