What brands/products are you?

[suckmyfat]

This isn't a test or a riddle. My company does user testing for web sites, and we started asking people a new question in order to gauge what kind of consumer they are. We ask them to name 10 brands/products that come to mind when they think of themselves. You don't have to rank in order of importance, just write them as you think of them

Comments

Ok so there's definitely some overlap

[limesforchrist]

Levi
Dritz
Anthropologie
Ikea
Apple
Starbucks
Marvel
Victoria's Secret
Comedy Central
Threadless

[revsam]

i hate this game

[suckmyfat]

Then start a better game.

[cincinnatus]

Yeah, I mean, what exactly counts as a brand or a product? Also, my results in any sort of association game are always tainted but whatever (usually book) is fixating me at the time.

[limesforchrist]

See you are missing the point. It's not about brands "defining" you, and it's not about being trained, and it SO doesn't matter if your answers would be different tomorrow. It's just a neat thing to think about - the things that you relate to or use frequently enough to have their brand pop up in your mind.

[cincinnatus]

It's interesting that you jump to that without anyone bringing up the problem of brand-as-identity.

[limesforchrist]

I jump to that for I think rather obvious reasons, what with knowing a bit about my crazy hippie friends, but as you may note, that was not the only point I made.