well yea you have to remember this is going to be one of the only books to have 7 and 7 movies, there's still 2 movies left so that's another 2/3 years they can milk it, actually 4 if they release the last movie on dvd more than 8 months after it comes out in theaters. Plus I don't know if you've ever been to Orlando but the two parks for Universal are all themed off movies, heck they just closed a Back to the Future ride like a month ago and hell that's been there longer than most people have been born lol.
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