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I'm friends w/ a DJ in FLA and he sent this to me i thought it would be interesting for yall to read!
Multicultural Marketing News Online - June 2005
June is Gay and Lesbian Pride Month Issue
Here is your latest edition of Multicultural Marketing News Online, the online newsletter presented by Multicultural Marketing Resources Inc., www.multicultural.com.
What's Inside:
Featured News Stories...Company Profiles...Expert Resources For Marketing Executives...Diverse Sources and Story Ideas For Journalists
• Prime Access: Gay marketing is in our nature
• Witeck-Combs Communications, Inc. - Strategic Specialists on Gay/Lesbian Market
• PlanetOut: The Gay Network
• Osmosis Medialab: Intelligent Outreach to Today's Gay Consumer
• HIM Corp.: The Most Comprehensive Online Gay Network
• Community Marketing, Inc.: Experience, Intelligence and Successful LGBT Market Strategies Since 1992
• New American Dimensions: Creative Research Solutions for the GLBT Market
• Schramm Sports & Entertainment, Inc. -- Marketing Sports and Cable TV to Gay Audiences
• Q Television Network - The Official Network of Gay Games® VII
• TV Ad For Gay Travel Airs On Cable In Top Markets
The July/August 2005 Issue is our next issue! If you would like to profile your company in this issue, please contact Melanie@multicultural.com or call 212-242-3351. Deadline is June 27.
Featured News Stories and Company Profiles:
Prime Access: Gay marketing is in our nature
Prime Access Inc. is a full-service advertising agency that offers a unique Urban Majority™ approach to advertising, marketing and media services. Brand loyalty is a function of consumers' value systems. We link our clients' brands to the values of African American, Hispanic and gay consumers through a sophisticated mix of touch point management, including targeted advertising, media planning, direct marketing, event sponsorship and product placement. In the gay market, we represent more Fortune 500 companies than any other agency. Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. Most recently Prime Access won the 2005 award for Excellence In Small Business from the National Gay and Lesbian Chamber of Commerce and Wells Fargo Bank. Contact Howard Buford, Chief Executive Officer, at 212-868-6800 or email info@primeaccess.net. Visit www.primeaccess.net.
Witeck-Combs Communications, Inc. - Strategic Specialists on Gay/Lesbian Market
Witeck-Combs Communications is a full service marketing communications and public relations firm. We help leading marketers develop and implement comprehensive strategies to reach the nation's 15 million gay consumers. Our unique 360 degree approach not only prepares our clients to accurately assess their position in the market but works with them to produce a results-based plan. We prepare for avoidable consumer backlash by educating internal and external audiences. With our strategic research partner Harris Interactive, we rely on a solid foundation of market research, not hunches or anecdotes. Over the last 12 years, Witeck-Combs has worked with these leading brands: American Airlines, Jaguar, Volvo, Land Rover, IBM, MTV Networks, LOGO and Wachovia. Contact Wesley Combs, President, 202-887-0500 x14, wcombs@witeckcombs.com.
PlanetOut: The Gay Network
PlanetOut Inc. (Nasdaq: LGBT) is the leading gay media company, offering unrivaled reach and access to the gay and lesbian market. Our gay network is one of the most vibrant in the world, with our Gay.com portal ranking in the top ten of all web sites for visitor-connection-time-per-month. We develop custom branded entertainment sponsorships that are unique to our audience and leverage our online media assets. With demographic and behavioral targeting, we can improve the efficiency of a traditional media plan and measure brand lift and overall campaign performance. PlanetOut has a proven track record in executing successful gay marketing programs. Some of our repeat advertising clients in 2005 include GM, DaimlerChrysler, BMS, GlaxoSmithKline, Toyota, Wrigley, Sony, VISA, and Intel. Find out why the top advertisers are turning to PlanetOut to reach the gay market...For Case Studies: www.planetoutinc.com. For Business Development: Mark Elderkin at 212-329-1717, mark.elderkin@planetoutinc.com. For Advertising: Rob McGuire at 212-329-1704, rob.mcguire@planetoutinc.com.
Osmosis Medialab: Intelligent Outreach to Today's Gay Consumer
Osmosis Medialab is a full-service advertising and promotions agency focused on the gay, lesbian, and Mixedstream™ crossover audience. Through our established relationships with media, community partners, and key influencers, we connect top brands to the gay consumer market. We stay on the pulse of the evolving gay sensibility in order to consistently deliver fresh, out-of-the-box communications solutions. From print and interactive campaigns to brand experience marketing--Osmosis builds enduring relationships between our clients and their gay customers. Our clients have included BMG, Casio, Creative Labs, DaimlerChrysler, Delta Air Lines, EarthLink, Fine Line Features, GlaxoSmithKline, HBO, Ian Schrager Hotels, Mercedes-Benz, Philips Electronics, POM Wonderful, Remy Amerique, RCA Records, Showtime, Target Stores, and Wells Fargo. Contact Principal Travis Pagel at 212-279-2680 x22, or info@osmosis.net.
HIM Corp.: The Most Comprehensive Online Gay Network
Connecting businesses, large and small, with the Gay & Lesbian Marketplace! Reaching over 8,500,000 gays & lesbians worldwide through our network of sites. Target marketing to specific demographics based on interests, such as Sports, Travel, Parenting and Careers, and regions, such as Los Angeles, New York, Chicago, Miami and more. Seminars and Education - offering in-house and group seminars highlighting practical case studies in reaching the gay market via e-mail, online promotions, search engine advertising, directory advertising and editorial/PR applications for 2005. Gay Market Guide 2005 - an annual guide highlighting the many media opportunities available in the gay & lesbian marketplace ranging from print to Internet to events to PR. Contact Matt Skallerud, President, at 323 512-2922 x11 or e-mail info@himcorp.com.
Community Marketing, Inc.: Experience, Intelligence and Successful LGBT Market Strategies Since 1992
First, toss out your assumptions: There is no "gay market." However, there are gay markets, reflecting the world's diversity. Today, gays and lesbians want to be reached on a personal level, according to individual interests and preferences. Where does your growth potential lie, and how can you emerge as a leader? Since 1992, Community Marketing has guided our clients through this complex, dynamic marketplace like no one else. We have an unparalleled depth of understanding, experience, resources and relationships. We'll show you some compelling case studies, and how to take steps towards creating a success story of your own. And we'll make your gay marketing effort an indispensable, positive and profitable component of your overall plan. Please visit www.CommunityMarketingInc.com. Contact Thomas Roth, President at 415-437-3800, or email tom@communitymarketinginc.com for immediate follow up.
New American Dimensions: Creative Research Solutions for the GLBT Market
New American Dimensions is your doorway to marketing intelligence for the Next America. We are a multiethnic, multilingual research company specializing in delivering actionable marketing insights to capture the rapidly expanding consumer opportunities represented by multicultural markets. In addition, our GLBT focused division, New American Pride, specializes in helping clients understand the unique needs of gay and lesbian consumers, enabling them to develop sensitive, respectful and effective marketing campaigns. We help you avoid the pitfalls while maximizing your impact. Our firm was founded on the premise that innovative solutions are required for U.S. corporations and institutions to effectively win the hearts and minds of this new American generation. Step into our doorway, and we will be proud to equip you with the necessary human intelligence. Contact David Morse, President & CEO, 310-670-6800, dmorse@newamericandimensions.com. Visit www.newamericandimensions.com.
Schramm Sports & Entertainment, Inc. -- Marketing Sports and Cable TV to Gay Audiences
Schramm Sports & Entertainment is a marketing firm that specializes in targeting selected audience segments notably Hispanics, Soccer Fans, Families, Youth, South Asians, Maturing Americans and the Gay & Lesbian markets. In 1993, the company was established in New York, by 25-year cable TV marketing veteran, Joe Schramm. Schramm's business partner is Cuban-born, direct response advertising specialist, Rafael Eli. Core competencies: Strategic Consulting; Advertising Services - Creative, Media and Promotions; Sponsorships - Development, Evaluation, Sales and Management; and TV Programming - Aggregation, Promotion and "On-Demand" Distribution. Schramm is best known for: Marketing Cable TV to selected audience segments for Comcast, Charter, Time Warner, and many others; Positioning new cable TV networks, like Q Television Network; Promoting sports, notably soccer and the upcoming Gay Games VII for QTN; and Developing content for Cable TV's Video On Demand. Contact Joseph Schramm, President, 212-983-0219, JSchramm@Schrammnyc.com.
Q Television Network - The Official Network of Gay Games® VII
Q Television Network (QTN) is a 24/7, ad-supported, premium cable TV channel for Gays and Lesbians that depicts the way they really live --- with sports, entertainment, movies and talk programs. Nearly 50% of the programming is original and exclusive; 30% is for women specifically; 25% is live and interactive; and 100% is entertaining and fun! QTN is the official network of the Gay Games VII and will telecast the largest international Gay sports event from Chicago, Summer, 2006. Additional popular network sports include rodeo, aquatics, and more. Other original, exclusive programs include "Q On The Move", which takes viewers to the coolest celebrity events and the hottest Gay resorts, while "In Foqus" addresses topical issues. And every weeknight features "On Q Live", a live, interactive talk show. Contact: www.qtelevision.com, Distribution: (212) 286-9280, Advertising Sales: (646) 442-5747, Corporate: (817) 546-1760.
TV Ad For Gay Travel Airs On Cable In Top Markets
Philadelphia & Orbitz Sign Unprecedented Advertising Partnership
Philadelphia, the first destination in the world to air a television commercial for the gay traveler, and Orbitz, a leading online travel company, have signed an unprecedented advertising partnership for the gay travel market. The new marketing partnership promotes travel to Philadelphia and its surrounding areas and includes national cable television advertising of Orbitz’s sponsorship on LOGO, a 24-hour cable television network by MTV Network targeting gay, lesbian, bisexual, and transgender viewers. This partnership with Orbitz is part of the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) three-year, $1 million gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay™. The television spot, “Penn Pals,” now includes a call to action for viewers to visit Orbitz’ gay travel microsite ( www.orbitz.com/gaytravel) which features a page dedicated to gay-friendly travel deals to Philadelphia sponsored by the GPTMC. Contact Jeff Guaracino, Gay Market Director, 215-599-2290 or jeff@gptmc.com.
Multicultural Marketing News Online - June 2005
June is Gay and Lesbian Pride Month Issue
Here is your latest edition of Multicultural Marketing News Online, the online newsletter presented by Multicultural Marketing Resources Inc., www.multicultural.com.
What's Inside:
Featured News Stories...Company Profiles...Expert Resources For Marketing Executives...Diverse Sources and Story Ideas For Journalists
• Prime Access: Gay marketing is in our nature
• Witeck-Combs Communications, Inc. - Strategic Specialists on Gay/Lesbian Market
• PlanetOut: The Gay Network
• Osmosis Medialab: Intelligent Outreach to Today's Gay Consumer
• HIM Corp.: The Most Comprehensive Online Gay Network
• Community Marketing, Inc.: Experience, Intelligence and Successful LGBT Market Strategies Since 1992
• New American Dimensions: Creative Research Solutions for the GLBT Market
• Schramm Sports & Entertainment, Inc. -- Marketing Sports and Cable TV to Gay Audiences
• Q Television Network - The Official Network of Gay Games® VII
• TV Ad For Gay Travel Airs On Cable In Top Markets
The July/August 2005 Issue is our next issue! If you would like to profile your company in this issue, please contact Melanie@multicultural.com or call 212-242-3351. Deadline is June 27.
Featured News Stories and Company Profiles:
Prime Access: Gay marketing is in our nature
Prime Access Inc. is a full-service advertising agency that offers a unique Urban Majority™ approach to advertising, marketing and media services. Brand loyalty is a function of consumers' value systems. We link our clients' brands to the values of African American, Hispanic and gay consumers through a sophisticated mix of touch point management, including targeted advertising, media planning, direct marketing, event sponsorship and product placement. In the gay market, we represent more Fortune 500 companies than any other agency. Prime Access and our award-winning advertising campaigns have been featured on CNBC Business News and in The New York Times, The Wall Street Journal, Fortune, Advertising Age, Black Enterprise and OUT magazine. Most recently Prime Access won the 2005 award for Excellence In Small Business from the National Gay and Lesbian Chamber of Commerce and Wells Fargo Bank. Contact Howard Buford, Chief Executive Officer, at 212-868-6800 or email info@primeaccess.net. Visit www.primeaccess.net.
Witeck-Combs Communications, Inc. - Strategic Specialists on Gay/Lesbian Market
Witeck-Combs Communications is a full service marketing communications and public relations firm. We help leading marketers develop and implement comprehensive strategies to reach the nation's 15 million gay consumers. Our unique 360 degree approach not only prepares our clients to accurately assess their position in the market but works with them to produce a results-based plan. We prepare for avoidable consumer backlash by educating internal and external audiences. With our strategic research partner Harris Interactive, we rely on a solid foundation of market research, not hunches or anecdotes. Over the last 12 years, Witeck-Combs has worked with these leading brands: American Airlines, Jaguar, Volvo, Land Rover, IBM, MTV Networks, LOGO and Wachovia. Contact Wesley Combs, President, 202-887-0500 x14, wcombs@witeckcombs.com.
PlanetOut: The Gay Network
PlanetOut Inc. (Nasdaq: LGBT) is the leading gay media company, offering unrivaled reach and access to the gay and lesbian market. Our gay network is one of the most vibrant in the world, with our Gay.com portal ranking in the top ten of all web sites for visitor-connection-time-per-month. We develop custom branded entertainment sponsorships that are unique to our audience and leverage our online media assets. With demographic and behavioral targeting, we can improve the efficiency of a traditional media plan and measure brand lift and overall campaign performance. PlanetOut has a proven track record in executing successful gay marketing programs. Some of our repeat advertising clients in 2005 include GM, DaimlerChrysler, BMS, GlaxoSmithKline, Toyota, Wrigley, Sony, VISA, and Intel. Find out why the top advertisers are turning to PlanetOut to reach the gay market...For Case Studies: www.planetoutinc.com. For Business Development: Mark Elderkin at 212-329-1717, mark.elderkin@planetoutinc.com. For Advertising: Rob McGuire at 212-329-1704, rob.mcguire@planetoutinc.com.
Osmosis Medialab: Intelligent Outreach to Today's Gay Consumer
Osmosis Medialab is a full-service advertising and promotions agency focused on the gay, lesbian, and Mixedstream™ crossover audience. Through our established relationships with media, community partners, and key influencers, we connect top brands to the gay consumer market. We stay on the pulse of the evolving gay sensibility in order to consistently deliver fresh, out-of-the-box communications solutions. From print and interactive campaigns to brand experience marketing--Osmosis builds enduring relationships between our clients and their gay customers. Our clients have included BMG, Casio, Creative Labs, DaimlerChrysler, Delta Air Lines, EarthLink, Fine Line Features, GlaxoSmithKline, HBO, Ian Schrager Hotels, Mercedes-Benz, Philips Electronics, POM Wonderful, Remy Amerique, RCA Records, Showtime, Target Stores, and Wells Fargo. Contact Principal Travis Pagel at 212-279-2680 x22, or info@osmosis.net.
HIM Corp.: The Most Comprehensive Online Gay Network
Connecting businesses, large and small, with the Gay & Lesbian Marketplace! Reaching over 8,500,000 gays & lesbians worldwide through our network of sites. Target marketing to specific demographics based on interests, such as Sports, Travel, Parenting and Careers, and regions, such as Los Angeles, New York, Chicago, Miami and more. Seminars and Education - offering in-house and group seminars highlighting practical case studies in reaching the gay market via e-mail, online promotions, search engine advertising, directory advertising and editorial/PR applications for 2005. Gay Market Guide 2005 - an annual guide highlighting the many media opportunities available in the gay & lesbian marketplace ranging from print to Internet to events to PR. Contact Matt Skallerud, President, at 323 512-2922 x11 or e-mail info@himcorp.com.
Community Marketing, Inc.: Experience, Intelligence and Successful LGBT Market Strategies Since 1992
First, toss out your assumptions: There is no "gay market." However, there are gay markets, reflecting the world's diversity. Today, gays and lesbians want to be reached on a personal level, according to individual interests and preferences. Where does your growth potential lie, and how can you emerge as a leader? Since 1992, Community Marketing has guided our clients through this complex, dynamic marketplace like no one else. We have an unparalleled depth of understanding, experience, resources and relationships. We'll show you some compelling case studies, and how to take steps towards creating a success story of your own. And we'll make your gay marketing effort an indispensable, positive and profitable component of your overall plan. Please visit www.CommunityMarketingInc.com. Contact Thomas Roth, President at 415-437-3800, or email tom@communitymarketinginc.com for immediate follow up.
New American Dimensions: Creative Research Solutions for the GLBT Market
New American Dimensions is your doorway to marketing intelligence for the Next America. We are a multiethnic, multilingual research company specializing in delivering actionable marketing insights to capture the rapidly expanding consumer opportunities represented by multicultural markets. In addition, our GLBT focused division, New American Pride, specializes in helping clients understand the unique needs of gay and lesbian consumers, enabling them to develop sensitive, respectful and effective marketing campaigns. We help you avoid the pitfalls while maximizing your impact. Our firm was founded on the premise that innovative solutions are required for U.S. corporations and institutions to effectively win the hearts and minds of this new American generation. Step into our doorway, and we will be proud to equip you with the necessary human intelligence. Contact David Morse, President & CEO, 310-670-6800, dmorse@newamericandimensions.com. Visit www.newamericandimensions.com.
Schramm Sports & Entertainment, Inc. -- Marketing Sports and Cable TV to Gay Audiences
Schramm Sports & Entertainment is a marketing firm that specializes in targeting selected audience segments notably Hispanics, Soccer Fans, Families, Youth, South Asians, Maturing Americans and the Gay & Lesbian markets. In 1993, the company was established in New York, by 25-year cable TV marketing veteran, Joe Schramm. Schramm's business partner is Cuban-born, direct response advertising specialist, Rafael Eli. Core competencies: Strategic Consulting; Advertising Services - Creative, Media and Promotions; Sponsorships - Development, Evaluation, Sales and Management; and TV Programming - Aggregation, Promotion and "On-Demand" Distribution. Schramm is best known for: Marketing Cable TV to selected audience segments for Comcast, Charter, Time Warner, and many others; Positioning new cable TV networks, like Q Television Network; Promoting sports, notably soccer and the upcoming Gay Games VII for QTN; and Developing content for Cable TV's Video On Demand. Contact Joseph Schramm, President, 212-983-0219, JSchramm@Schrammnyc.com.
Q Television Network - The Official Network of Gay Games® VII
Q Television Network (QTN) is a 24/7, ad-supported, premium cable TV channel for Gays and Lesbians that depicts the way they really live --- with sports, entertainment, movies and talk programs. Nearly 50% of the programming is original and exclusive; 30% is for women specifically; 25% is live and interactive; and 100% is entertaining and fun! QTN is the official network of the Gay Games VII and will telecast the largest international Gay sports event from Chicago, Summer, 2006. Additional popular network sports include rodeo, aquatics, and more. Other original, exclusive programs include "Q On The Move", which takes viewers to the coolest celebrity events and the hottest Gay resorts, while "In Foqus" addresses topical issues. And every weeknight features "On Q Live", a live, interactive talk show. Contact: www.qtelevision.com, Distribution: (212) 286-9280, Advertising Sales: (646) 442-5747, Corporate: (817) 546-1760.
TV Ad For Gay Travel Airs On Cable In Top Markets
Philadelphia & Orbitz Sign Unprecedented Advertising Partnership
Philadelphia, the first destination in the world to air a television commercial for the gay traveler, and Orbitz, a leading online travel company, have signed an unprecedented advertising partnership for the gay travel market. The new marketing partnership promotes travel to Philadelphia and its surrounding areas and includes national cable television advertising of Orbitz’s sponsorship on LOGO, a 24-hour cable television network by MTV Network targeting gay, lesbian, bisexual, and transgender viewers. This partnership with Orbitz is part of the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) three-year, $1 million gay tourism campaign, Philadelphia - Get Your History Straight and Your Nightlife Gay™. The television spot, “Penn Pals,” now includes a call to action for viewers to visit Orbitz’ gay travel microsite ( www.orbitz.com/gaytravel) which features a page dedicated to gay-friendly travel deals to Philadelphia sponsored by the GPTMC. Contact Jeff Guaracino, Gay Market Director, 215-599-2290 or jeff@gptmc.com.