I became vegetarian because of being disgusted by roadkill, and thinking wow I eat dead animals what am I thinking. Though it's true that a picture of something gross changed me I don't think that is the best way to recruit new members. I think the way to get new members to anything is to either make it fun, or show how it's going to save them
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I grew up on a farm, we butchered our own animals or sent them to a local butcher for sausage-making. I have no qualms about eating meat that I helped raise and butcher. The pain adds flavor.
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Yah. The relatively ancient book Diet for a Small Planet by Frances Moore Lappe discusses this at length in the chapter "A Protein Factory in Reverse". Good reading, if you ignore the bit on "protein combining" for "complete proteins" in another part of the book.
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