The Lynton Crosby Effect

[the_gardener]

There is a suggestion that the Conservatives' election campaign may be beginning to backfire on them, because people are being turned off by its near-relentless negativism. (Michael Fallon's personal attack on Ed Miliband over what he might do about the UK's military assets is the latest case in point.) Whether or not that is so, the decision to

Comments

[anef]

The Tories don't seem to have realised that people notice when their actions do not match their rhetoric. If you claim to want to be green, you really cannot support fracking, for instance. If you have a vision of the Big Society, this means having policies that support and deliver affordable housing (and not something that you call Affordable Housing but actually isn't). You do not introduce idiocies like the Bedroom Tax which couldn't work because there aren't enough smaller flats for people to move to. You don't slash local authority funding so that they have to stop supporting homelessness charities. The one sure way that I could tell we had a Tory government was when I noticed rough sleepers back in Fleet Street near where I work. The previous Labour government had made a concerted effort to make sure that there were at least beds for homeless people, if not actually houses