Go Ahead, Rationalize. Monkeys Do It, Too.
By JOHN TIERNEY, NYTimes
Published: November 6, 2007
The compulsion to justify decisions may seem irrational but second-guessing may just interfere with more important business.
i suppose you're coming up with some reasons not to read it, aren't you, you bunch of monkeys??also... if you have a mortgage
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This self-delusion, the result of what’s called cognitive dissonance, has been demonstrated over and over by researchers who have come up with increasingly elaborate explanations for it.
So... the researchers are trying to rationalize rationalizing? Hah!
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