More cereal

[tikistitch]

Comments

[twotone]

Oh man! I was going to ask whether there'd be cereal in there... this entire project is just 100% genius.

I couldn't quite tell from reading the article(s)... what is Gus's relationship to these? Was he in charge of thinking the concepts up, or paying for these to get made, or...?

[tikistitch]

Gus is in charge of the collecting panels, as he has been for all the Celebrations, and he came up with the concept of custom cereal boxes (since he's a cereal freak) as giveaways. He contacted the company that will supply the boxes. Designing the individual boxes and concepts was a group effort, and the actual graphic design was handed off to a number of artists. The expense was made up by a number of individual sponsors, whom Gus recruited - his box is the Count Dookula.

[twotone]

That is *so* cool. Thanks for taking the time to explain it... I'm generally on the consumer/recipient end of nifty give-aways, so I have no idea how most of them work.

[avalonjones]

Those are genius!! "Look, sir, loops."

[tikistitch]

I know, I've been seeing the designs as they come in, and some of them I totally LOL'd.

[sinderellah]

so cool!