Request for Help from some of the most creative people I know.

[timestep]

I'm a finalist for a job maintaining our universities website.  I have three questions to answer.

One of the questions is:

"Please brainstorm a "university" Facebook page strategy that would be a countdown to New Years Day. What would you do to generate anticipation and encourage engagement?"

All ideas have to make sure they "keep the voice"

Comments

[ofenjen]

First of all, congrats on the job opportunity. I've done some social media as part of past jobs and it can be super fun.

I follow my daughter's university on FB and they do a really good job of balancing between fun things for students and information stuff that parents would want to know. Here's their link. As a parent, it's nice to have an idea what's going on without having to be completely nosey every time I talk to my kid. I hope that helps!

[bloodcult]

So basically an advent calendar, with a door for each day until New Years, and each door being unlockable on the day, when opened it should have an animation, a story, and a question. Something like that?