Mar 15, 2006 18:09
Remember the whole McDonald's "I'd hit that" sandwhich campaign debacle?
Well Playstation just made that exact mistake. I'm innocently watching TV and the new PSP commercial comes on. At the end... "PSP, I'd hit that!"
You would? That's sick.
Doesn't the campaign team reseach the "hip new" phrases that they want to use?
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