the emancipatory potential of that yoghurt advert where all those chicks say 'yes!' a lot. in particular the one at the supermarket where 'yes!' is announced, and a woman responds 'yes!'. a yes to life, but then, modernism seems so lame right now. i cringed at joyce. i think i'm an alcoholic, i mean everybody knew that anyway right? the other thing
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One of Australia’s biggest telecommunications companies has been using “Yes” as its main advertising slogan for years. It’s scary. What has happened to good old affirmation, is what I want to know.
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