I took one of those associations tests where you are bombarded with images of faces and things which supposedly reveal your unconscious biases. I think it is a complete load of crock. Yes, people do have associations, probably even strong associations, but it doesn't automatically point towards racism, which is the implication. People recognize
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Then there is the entire implication that race is purely social structure anyway, but that's another rant/story.
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You could say, "this person associates European with American." That is the only thing the test tells you. But to add, "therefore, this person thinks Europeans are more American/Asians are more foreign" is completely wrong. However, people have a tendency to believe it because bias and racism are exactly what they are looking for.
If you flip it around and say, "this person associates Asian with American. Therefore, this person thinks Europeans are more foreign", it begins to sound ridiculous. They completely overlook much more mundane reasons. In my case, for example, I may be more familiar with Asian faces and American images. I would be more inclined to press those buttons than I would for European faces or foreign images. It says nothing about how I feel about Europeans or foreign things, but just what I'm more used to.
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The reason why unbiased tests are difficult is just as you have said: You associate two traits from exposure and experience. A similar association test done at Harvard [and repeated in learning psychology classes everywhere] reveals that if you prime someone to associate positive traits with patriotism, and patriotism with a certain ethnicity, then the person will more readily associate positive traits with that ethnicity.
Does that mean you favor one ethnicity more than another? No. You were taught by the test to associate one group of words or traits to another, or a set of images, that represent that ethnicity. The implication of that, however, is repeated exposure could cause racism, but such a test is no indicator of present racism.
Hell, you know this already. I don't need to lecture.
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