You want to price it like breakdown cover: if people take out a subscription, and require no work, then all is fine, and you make money. If, however, they don't have a subscription, but want you to do something now!, you get to charge them a lot :)
I reckon that while we weren't looking, Nugget surreptitiously buried it under the slide! Happy to compare mobile phone directories to fill in any number gaps :)
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