Yanno, I happen to know that Maybelline sold this cake mascara right up until the 70s or the 80s. The little slidy box was red. I had a discussion with someone in this community earlier about the problem of women using their ~saliva~ with cake mascara, not realizing the infection risk. Maybe that's why it's been discontinued because I think it's actually a fabulous product - you can load that stuff up nice and thick on the brush and look like a harlot, if you wanna.
Feel sorry for Cleopatra, she had only the crudest materials - and about a gazillion dollars, pearls to dissolve in wine and a kick-butt cruise boat...