It's a reference to the game Portal. The main character is a "test subject" and is promised cake as a reward for completing the test. But at some point in the game, he starts seeing messages scrawled on walls that say "The cake is a lie." It's now a commonly-quoted line among gamers.
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My baked goods have never deceived me.
I don't even know what that means, but I just like the idea of deceptive baked goods. :D
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