Plus Accounts provide access to LiveJournal's extra features for free, subsidized by advertising appearing on the LiveJournal system pages and the account holder's journal. If you have an Early Adopter or Basic Account, you can upgrade to a Plus Account now.
After trying the Plus Account, you may want to upgrade to a Paid Account for access to additional features and higher limits. If you switch back to your earlier account level, your access to Plus features will change.
LJ has been slowly hemorrhaging users ever since FB opened up. That they think annoying the last vestiges of their non-paid user base with the most heinous form of advertising will make them want to upgrade is laughable.
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Plus Accounts provide access to LiveJournal's extra features for free, subsidized by advertising appearing on the LiveJournal system pages and the account holder's journal. If you have an Early Adopter or Basic Account, you can upgrade to a Plus Account now.
After trying the Plus Account, you may want to upgrade to a Paid Account for access to additional features and higher limits. If you switch back to your earlier account level, your access to Plus features will change.
http://www.livejournal.com/support/faqbrowse.bml?faqid=263&q=plus&lang=
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