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An anchor (I forget which one) on ESPN's Sportscenter last night went into a commercial break with this bizarre teaser:
"A billion, that's billion with a B, will be watching the world's best teams in the World Cup starting tomorrow... we'll tell you why you should be one of them ( Read more... )
"A billion, that's billion with a B, will be watching the world's best teams in the World Cup starting tomorrow... we'll tell you why you should be one of them ( Read more... )
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Unfortunately, most of them are more interested in the opposing team, particularly if it involves England or a particular South American country. It'll probably begin to change more if they pull in/create a big name superathlete or if the sports-based industries decide to show off more of these people.
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