I cried.

[weakerthanwhat]

I got a question for you.
What does this city know about luxury, huh?
What does a town that's been to hell and back know about the finer things in life?
Well, I'll tell you: more than most. You see, it's the hottest fires that make the hardest steel.
Add hard work and conviction, and the know-how that runs generations deep in every last one of us.

Comments

[sistercolumbia]

I love this so, so much, and I've never even been there. I can't imagine what it's like for you.

[weakerthanwhat]

I get more and more overwhelmed each time I watch it. I was at a Super Bowl party tonight when I first saw it and so didn't realize how moving it was initially. But then I came home and played it over and over again and the tears came. I can't even describe what it's like to recognize all those landmarks and to see them celebrated like that. It may be a Chrysler ad and I may be from a Ford family -- basically every family from the Detroit area contains at least one person who's worked for a car company -- but it means more than I can say to see any part of the US auto industry gritting its teeth and announcing its presence on a national stage in a way that is just so quintessentially Detroit.