Comments | whisper_jeff: Damn do they know how to market products

whisper_jeff

Damn do they know how to market products

Feb 13, 2004 23:12

Ok, I know I talk about Apple a lot. There are reasons. First, obviously, I like their products. They make good stuff, pure and simple. Another reason, which is what this post is about, is that they know how to market products. They know how to make stuff look and feel appealing.

Today's example: iPod and iTunes.Not since the Gap ads captured the ( Read more... )

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maliszew February 13 2004, 21:46:15 UTC

I could say many things, but I think the simplest one is "Why?" Liking Apple's stuff aside, why post this? I'm serious. Do you find the commercials so great that you can't stop thinking about them and must share them with others? Do you just love marketing as a field of human endeavor? Are you trying to convince others to enjoy the same things you enjoy? Are you trying to convince yourself that it's OK to go against the grain?

I don't mean to be snarky or offensive or anything, but I find this post really puzzling. Maybe there aren't any products I love enough to sing the praises of; I don't know. I'm just baffled as to why you'd go to the effort of doing all this. What's the point of it all? If you can answer that, I might have a few more pieces to the puzzle that is you and that'd be valuable to me, because, honestly -- no lying and no offense intended -- I just don't get it.

Thanks.

Re: whisper_jeff February 13 2004, 22:18:23 UTC

Two reasons ( ... )

Re: righteousfist February 13 2004, 23:21:33 UTC

I chalk it up to a Kult of Mac propaganda campaign.

:D

Re: maliszew February 14 2004, 05:08:46 UTC

I chalk it up to a Kult of Mac propaganda campaign.I think the only reason I've ever used the term "Cult (sic) of Mac" is because I find Mac users are more likely to be evangelical about their computers than the users of just about any other product on the market. I'm generally unmoved by consumer goods. I also think I'm fairly resistant to most forms of marketing. I can't remember the last time I got excited about a product I saw advertised on television. But Mac users frequently are excited about such things and talk about them. A lot. It's as if their life revolves around them. That's why I call it a cult ( ... )

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