The Power Broker is Robert Caro's Pulitzer Prize winning
biography of Robert Moses (12/18/1888 - 7/29/1981). Between 1920 and 1960,
without ever being elected, Robert Moses became the most powerful man in
New York. This book tells the story of who he was and how he did it.
What I've Learned
1. Make Detailed Plans
During the Depression, Robert Moses was able to get a
disproportionate amount of money from the federal government to fund his
parks and parkways because he came to them detailed plans: blueprints,
cost breakdowns, supporting research, etc. Furthermore, he had lots and
lots of them. Few other developers in other cities could compete with
the quality of Moses' plans for New York (city and state) and
none the quantity. Even within New York City, desperate for help with
its hospitals, schools, housing, police, firefighting, and public
transit, here was Moses building parks and parkways.
2. Be the Middleman
Moses figured out that if he could get even conditional support from
one party (say, New York State) he could use that to bully support from
other parties (like, New York City). Caro calls this "Whipsawing".
3. Get started
Once a project is started, once the foundation is poured, it will be
hard to stop and impossible to reverse. Moses and Caro call this "stake
driving". Robert Moses uses this to thwart injunctions against his park
developments because de facto overrules de jure once the
concrete is set.
4. You can always get more money
Once someone has committed money to your cause, you can always get
more out of them. Robert Moses's plans were so big that often, the only
way of getting NY legislature or NYC's board of estimate to commit money
to them was to lie about how much they cost. Once he had completed part
of it though, he could go back to them for more because he had the
chutzpah to tell them it was their fault they had been deceived! They
should have done their own research (of course, back then, he had
probably whipsawed them into believing that they should act now).
Furthermore, if they wanted to see the project finished they would have
to pony up more money. They would only look bad if they didn't finish
it. This is called "wedge driving".
5. Share credit
Moses was very generous about sharing credit for his works. So many
projects gave him all sorts of opportunities to have opening ceremonies
and ribbon cutting events. These are great public relations for
politicians and makes them look good.
6. Be a good host
Friendly relations complicate skeptical analysis. Robert Moses
constantly curried favor of politicians and financiers and businessmen
but also publishers, editors, and reporters. He used his inside access
to his parks projects and their commercial connections to hold lavish
parties to wine and dine the people he was manipulating.
7. Cultivate a reputation of altruism
For decades, Robert Moses, was seen as being "above politics". He was
a parks commissioner, a public servant. During a land grab he went up against
wealthy Long Island landowners, and he used their wealth and status
against them gaining an uncritical popular support. Of course these were
the only people on Long Island who had the means to fight him. Small farmers,
less wealthy landowners simply had their lands condemned and seized.
8. Write your own laws
Robert Moses, without being elected to office became a de facto
legislator because, he was familiar with the law and excelled at
drafting bills. He drafted the bill that established and gave him power
over the Long Island Parks Commission, and he wove into it extraordinary
powers to seize lands for his park plans. He got a young senator
legislator to bring it to the floor and because his bill was hardly
read, much less thoroughly analyzed, it passed without anyone realizing
what it truly did.
A lot of these tricks are still out there and have only been refined in
the years since. I'm sure you can already think of some examples from
current events.