"Adventures" in "Advertising"

[word_geek]

Unlike some other grammar-focused people, I don't normally get incensed about misplaced apostrophes or emphasis quotes in everyday advertising. If I did, I'd have a heart attack simply going to the grocery store, well before I got to the Ten "Items" or Less checkout. But I saw a sign on a truck today that I can't let pass (ironically, it was in

Comments

[ohsochewy]

Clearly, they are being sarcastic about their status. The only question is the identity of the actual leader.

[mmaresca]

That, or the word "leader" is, in fact, a pun of some sort that is absolutely hysterical if you know about gutter installation.

[fluffiana]

I don't have any problem with the slogan being in quotes, to indicate that it's a phrase they use, probably when answering the phone etc. The funny part is that they assume the general population will get the pun that "leader" = downspout.

[word_geek]

You're being a heck of a lot more generous than is warranted, I fear.

[hells_satans]

Is it any different from a local brokerage house with a motto of "Put your 'stock' with us," [I still don't get the double quotes though, fluffy's point that the GP wouldn't get it anyways.]

It's no Coral Bagels, that's for sure!