Now your feet can feel really good without stepping on the worker or the plant that made your shoes!

Feb 07, 2007 23:03

Jonah Peretti who turned Nike's corporate creativity against itself in a stand against third-world exploitation labor. Peretti's protest made use of the swoosh brand's Nike iD Web site, which allows customers to "build your own" sneaker, complete with a word of your choice, or "iD," printed on the side. For his iD, Peretti selected "sweatshop," ( Read more... )

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worldinmymind88 February 10 2007, 22:39:10 UTC
I loove you for posting this.
<3

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