Lunchtime Discussion: Advertising

Nov 21, 2008 12:52

Some companies just get it right ( Read more... )

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yaiven November 21 2008, 19:07:44 UTC
Synchronicity. I found this explanation of why advertisers may just want you to be familiar with their product, which could suggest some benefit to them for merely having exposed you to their product before:

http://blogs.psychologytoday.com/blog/ulterior-motives/200811/to-know-me-is-me-i-mere-exposure

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purplezart November 21 2008, 20:18:17 UTC
I've always found it a bit ridiculous how much money companies will pay for advertisements, however, because I've grown up in a generation of skeptics where a lot of the inner workings and intentions of the advertisers are apparent. When I read an article in Macleans, when I browse a website, and when I'm watching a show on TV, I don't even give the ads a second thought.

this familiarity effect works even with subconscious recognition, so those "negative space" ads you think you're neglecting are actually worming their way into your brain, only to leap out when you're shopping for shampoo.

NEXT ON FOX: WHEN MEMES ATTACK!

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yaiven January 19 2009, 14:20:11 UTC
I read something similar the other week, actually, though I still question how effective it is. For instance, on your example of shampoo, the shampoo I'm using now is one that a friend uses, and I bought it because none of them were on sale when I went, and seeing it made me think of a friend. So I guess that's a familiarity effect too, which trumped the one advertisers attempted to elicit.

But I see your point - if I were to need a dandruff shampoo, I would likely go for the Head & Shoulders over whatever other ones are out there, barring a major price difference or friend's recommendation.

With things like Facebook Advertising, though, I wouldn't be surprised if at some point it comes up and says "Need some shampoo? Zart is using our product, why don't you try it out too?" *lol* It's certainly true that people are really into checking customer reviews now when shopping online, despite the fact that one could easily get a bunch of friends to write positive reviews for a new product.

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