See, those are still mass-media related items. There are links between the television and the internet, because both are pretty much forms of mass media. Another example is Chuck Norris, who managed to get ahold of the news of "Chuck Norris Facts" out there, and decided to read some on a talk show. The impact of mass media can be pretty insignficant in the big picture, as indicated by SoaP results
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Well to be fair this is what is effectively a B movie with an A grade cast, but still a B movie, and it made $15 million on the opening weekend. Methinks that's mostly due to the internet hype.
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We've had some commercials over here using the northern kittens (for a milkshake syrup thing called "crusha"), which were made "famous" online.
Also, the latest Pipex (an ISP) commercial uses David "KING OF THE INTERENT" Hasselhoff talking about his "hoff" fansites and the like.
It's getting bigger (it's much bigger than, say, 2 years ago), and I'm sure it will continue to grow.
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