So this whole time (10+ years? Whenever it was that I learned of the word) I've been reading "meme" as "mee-mee", but it's actually supposed to rhyme with "theme" or "scheme".
I have that problem a lot, I think. Mispronouncing words in my head. Just one of the pitfalls of being a "quiet type" who never utilizes his vocabulary properly? Dunno.