app post
Character: Don Draper
Series: Mad Men
Character Age: 36
Job: Director of Camp Advertising
Canon: Well, I hope you like your shows about social change to be sexy and shocking. And if you do, Mad Men is just for you. Following the sordid details of Don Draper's life and work, the show is set in Manhattan during the 1960s. All that history that you learned (or maybe didn't learn) in high school? Female empowerment, the Civil Rights movement, the Bay of Pigs, the Cuban Missile Crisis, JFK's assassination-- you can find it all in the course of the show. And it may shock you to find out how scandalous the early 1960s really were.
But you're here to learn about Don Draper, aren't you? And you wouldn't be any different from almost every person in New York. Don is one of the most sought after men in the advertising industry-- he possesses a tongue of gold and can work miracles for companies that seek out the help of Sterling and Cooper, Don's agency. His secret? He's very good at analyzing people and realizing just what they want, even if they don't know it themselves. Though on the surface Don looks to be a dedicated, loving father and confident, chivalrous gentleman, especially when compared to the boys he works with, don't be fooled. Don has more than his own fair share of extra-marital affairs. He's just the type of man who prefers to not kiss and tell, and should he happen to get caught? Well, he's got quite a poker face when it comes to lying.
Note: Copy is basically slogan writing.
Sample Post:
When we spoke last, you said that you wanted to engage your demographic, or, as you call it, your audience. It's the same basic goal that all serious businesses have: make a product and sell the product. But the question still remains... what exactly is it that you're trying to sell? How can you engage your audience? These aren't rhetorical questions. I've seen some of your basic strategies, and I'll be honest, they're weak. Polling your viewers won't help attract new ones, especially if you don't know who you want to attract or what you've got to offer them when you do get them. I can see your surprise-- of course, with a long running establishment like yours, how can you not know what you have to offer to the world? But it's not as uncommon of a problem as you might think.
Times are changing. What worked four years ago won't work now, not in the same way. So, when you think about what it is you're doing and what it is you want to do, they don't match and come up short in the long run. Forget the results of the short run, that's not what I'm here for. You don't have to respond if you'd rather not, but listen to me; most places would ask themselves, 'what can I tell him to sell?' I'll answer that for you: strip all the layers off. I use the term 'camp' lightly, because I know you're wanting to emphasize something greater than that now. But selling something greater won't always get you the results you want. Instead, it just comes off as trying to pretend you're something that you're not, and everyone's wary about that sort of sales pitch.
Strip off all the layers of camp, all the excess and distractions. Look at what you have left. You've got dedicated people, spending hours of their days and years of their lives working to make this place work. It's like a family-- and I don't say this just because Boy Scouts of America says that's what camp should be. That is what your camp is. It's something lighthearted, or it is at the center. Given the times, I can see how lighthearted might actually be a little much to stomach, which makes it more important to remind everyone what they came to you for. It wasn't out of fear or anger, but out of the potential to have fun and to laugh. Laughing is the important part, and it's gotten lost in the mix lately. That is how you'll engage your audience and grow: by making people laugh, by bringing back the fun associated with camp.
I'm not a very funny guy, but I can promise that I've just answered all of your questions, and I haven't even gotten to the copy yet. If you're worried about the approval of your company, well... You say 70% approval? I say no problem, you just have to be prepared to listen to me.
App was voted on here with a 98.0% approval rating.
Series: Mad Men
Character Age: 36
Job: Director of Camp Advertising
Canon: Well, I hope you like your shows about social change to be sexy and shocking. And if you do, Mad Men is just for you. Following the sordid details of Don Draper's life and work, the show is set in Manhattan during the 1960s. All that history that you learned (or maybe didn't learn) in high school? Female empowerment, the Civil Rights movement, the Bay of Pigs, the Cuban Missile Crisis, JFK's assassination-- you can find it all in the course of the show. And it may shock you to find out how scandalous the early 1960s really were.
But you're here to learn about Don Draper, aren't you? And you wouldn't be any different from almost every person in New York. Don is one of the most sought after men in the advertising industry-- he possesses a tongue of gold and can work miracles for companies that seek out the help of Sterling and Cooper, Don's agency. His secret? He's very good at analyzing people and realizing just what they want, even if they don't know it themselves. Though on the surface Don looks to be a dedicated, loving father and confident, chivalrous gentleman, especially when compared to the boys he works with, don't be fooled. Don has more than his own fair share of extra-marital affairs. He's just the type of man who prefers to not kiss and tell, and should he happen to get caught? Well, he's got quite a poker face when it comes to lying.
Note: Copy is basically slogan writing.
Sample Post:
When we spoke last, you said that you wanted to engage your demographic, or, as you call it, your audience. It's the same basic goal that all serious businesses have: make a product and sell the product. But the question still remains... what exactly is it that you're trying to sell? How can you engage your audience? These aren't rhetorical questions. I've seen some of your basic strategies, and I'll be honest, they're weak. Polling your viewers won't help attract new ones, especially if you don't know who you want to attract or what you've got to offer them when you do get them. I can see your surprise-- of course, with a long running establishment like yours, how can you not know what you have to offer to the world? But it's not as uncommon of a problem as you might think.
Times are changing. What worked four years ago won't work now, not in the same way. So, when you think about what it is you're doing and what it is you want to do, they don't match and come up short in the long run. Forget the results of the short run, that's not what I'm here for. You don't have to respond if you'd rather not, but listen to me; most places would ask themselves, 'what can I tell him to sell?' I'll answer that for you: strip all the layers off. I use the term 'camp' lightly, because I know you're wanting to emphasize something greater than that now. But selling something greater won't always get you the results you want. Instead, it just comes off as trying to pretend you're something that you're not, and everyone's wary about that sort of sales pitch.
Strip off all the layers of camp, all the excess and distractions. Look at what you have left. You've got dedicated people, spending hours of their days and years of their lives working to make this place work. It's like a family-- and I don't say this just because Boy Scouts of America says that's what camp should be. That is what your camp is. It's something lighthearted, or it is at the center. Given the times, I can see how lighthearted might actually be a little much to stomach, which makes it more important to remind everyone what they came to you for. It wasn't out of fear or anger, but out of the potential to have fun and to laugh. Laughing is the important part, and it's gotten lost in the mix lately. That is how you'll engage your audience and grow: by making people laugh, by bringing back the fun associated with camp.
I'm not a very funny guy, but I can promise that I've just answered all of your questions, and I haven't even gotten to the copy yet. If you're worried about the approval of your company, well... You say 70% approval? I say no problem, you just have to be prepared to listen to me.
App was voted on here with a 98.0% approval rating.