Need a new brand

[dariusdust]

It looks like Atlanta is going out to find itself and spend $15 million in the process of doing so. Atlanta is a very diverse town so it's not going to be easy to find a way to succinctly convey that diversity in a single brand and I'm not sure that it's as necessary of a thing to do as the story would lead us to believe

Comments

[warkitty]

I'd read the article, but I'm not registering for yet another online news thing.

[dariusdust]

I keep logged on to all of them so I forget which ones are subscription. I use my Yahoo! account to subscribe to the online papers and just give information off the top of my head when registering.

I guess that unless you live in Atlanta the full story isn't all that interesting. I thought the fact that they were talking about spending $15 million on branding was interesting in light of the fact that Chattanooga attempts to rebrand itself every few years spending only around $150,000 on their efforts.

[warkitty]

Heh, well... Atlanta IS bigger... and therefor must do things on a grander scale, right?