It's a tongue-in-cheek piece of humor. They are stating that their product is perfect as it is, they don't need to change it with different flavors or fancy it up in any way to sell it. In many ways they are poking fun at much of the current marketing tactics, which are those that I despise, so I feel I can get behind this campaign.
Oh boy. Hey let's all buy Backwards Cheerio's! I can get behind that campaign.
I understand the concept of by introducing something incredibly absurd and how people will talk about it and regain interest in Shreddies again.
But is it selling more product? Is it an effective campaign? I sure as hell didn't go buy any, don't know anyone who did or has. But hey you all might now that I'm against it.
It has generated a buzz and has people talking about Shreddies that would not have otherwise. It's creating brand awareness, of a mostly positive note, and that will almost certainly translate into higher sales.
Ok if you're going to use the internet (Google searches) to defend your standpoint (yet again) on a subject you know very little about then might i suggest you take up a book called "The End of Marketing As We Know it" by Sergio Zyman.
For Zyman, marketing is not an art, it's a business. "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money." He sees too many marketers who don't understand this point, who are too concerned about projecting image when they should really be focused on producing sales.
Marketing is about selling things, not about making it funny or cool.
To give you an example, let's take Apples 1984 ad (clickHIGHLY praised and awarded ad campaign which cost a lot and did wonders to draw attention to Apple, but did NOTHING in the long run for their sales
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:D haha...
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It's a tongue-in-cheek piece of humor. They are stating that their product is perfect as it is, they don't need to change it with different flavors or fancy it up in any way to sell it. In many ways they are poking fun at much of the current marketing tactics, which are those that I despise, so I feel I can get behind this campaign.
Reply
I understand the concept of by introducing something incredibly absurd and how people will talk about it and regain interest in Shreddies again.
But is it selling more product? Is it an effective campaign? I sure as hell didn't go buy any, don't know anyone who did or has. But hey you all might now that I'm against it.
Reply
http://www.google.ca/search?q=diamond+shreddies+marketing+campaign
It has generated a buzz and has people talking about Shreddies that would not have otherwise. It's creating brand awareness, of a mostly positive note, and that will almost certainly translate into higher sales.
Reply
See:
Amazon
For Zyman, marketing is not an art, it's a business. "Marketing is a strategic activity and discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money." He sees too many marketers who don't understand this point, who are too concerned about projecting image when they should really be focused on producing sales.
Marketing is about selling things, not about making it funny or cool.
To give you an example, let's take Apples 1984 ad (clickHIGHLY praised and awarded ad campaign which cost a lot and did wonders to draw attention to Apple, but did NOTHING in the long run for their sales ( ... )
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Does anyone actually like it?
Or are they just buying it to feel nostalgic??
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