Coffee fasterfasterfasterNOW!!!

Mar 03, 2009 08:45

So...on my way to class today, I was handed a small plastic-foil tube filled with a very fine, presumably brown, powder.

It was a packet of Viatm: Starbucks' most recent effort at making coffee even MORE convenient, available and ubiquitous ( Read more... )

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Comments 9

dendacien March 3 2009, 18:22:52 UTC
I wonder if this means that they are thinking of closing down locations. So you will have to walk two blocks, instead of one, to get to a Starbucks. And that may be just too far to walk ;)

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felipemcguire March 3 2009, 19:14:49 UTC
Walk? Hell. If have to do more than stand up, rotate, and sit back down, I've gone too far for Starbucks.

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poubeans March 3 2009, 18:29:09 UTC
You got a sample handed to you? I had to send in for mine... and apparently it was popular enough that they ran out of giveaway bags.

Did yours come with a tiny mirror and a rolled-up dollar bill?

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felipemcguire March 3 2009, 19:12:23 UTC
Oh yeah...handing it out on the street....

But no dollar bill. It came with a tiny mirror and a straw.

Cheapskates.

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elision March 3 2009, 18:45:47 UTC
So then, really, what's the appeal?

Powdered coffee == snortable

That's not something you can get at Starbucks. Yet.

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felipemcguire March 3 2009, 19:13:39 UTC
"Available on street corners outside select Starbucks stores! Supplies are limited, act now!!!"

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lustronheloise March 3 2009, 20:00:46 UTC
Wasn't it the goal of the Starbucks empire to liberate the poor, huddled masses from Sanka? If they start selling their coffee by the can and employing Juan Valdez, it surely mark the end of a great social experiment.

I have a great desire to visit Intelligenstia now.

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felipemcguire March 3 2009, 20:04:24 UTC
Just try to go to Intelligensia...I bet you collide with at least 10 Starbucks installations before you get there. :)

And yeah...I'm a tad confused by what seems to be backwards progress by a progressive company! That said, I've not tried the brown powder yet, so I don't actually *know* what it all means...

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poubeans March 12 2009, 18:29:37 UTC
I've actually received my sample and tried it now, and I have to say... it's not bad.

Of course, I have a SBUX hookup, so I can get VIA for free, which is a lot better than paying $1/packet for it.

Still, though, in their defense, I gotta say it's better than I was expecting.

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