Email advertising is a thing of the past. And the present. And the future. Email advertising is not going anywhere, and might possibly be around for as long as email is around. Why? Simply because email marketing has one of the highest customer return rates. If you've bought from a company before and your experience was not awful, chances are you' ( Read more... )

Whether you are a brick and mortar business, or 100% digital, you have competition online. Even if you're one of the few lucky people in the world without any competition, you're biggest competitor is not taking action. It's very important to realize that the digital world is like the downtown area of the next biggest city beside yours - but bigger ( Read more... )

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If you run an online business, have a website that represents your brick and mortar business, have a blog or even a free hosted web page, you need people to land on your website. But where to start can be daunting and confusing. How do you make your website visible to the rest of the world? Here are 11 ways that work and are either free or ( Read more... )

Most people will immediately think about email marketing. If you did, you're not wrong. Email advertising is a segment of email marketing. Here's what the differences are:

Email Marketing

Through this form of online marketing, you are reaching people who took an initial interest in you. They may have bought from you or maybe they signed up for your ( Read more... )

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Online marketing is more than paying for advertising and acquiring a thousand likes your Facebook page. It's more than having five thousand followers on Twitter. And it's more than driving three hundred people to your website every day. For many, those are all obtainable goals and play an important role in online marketing.


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