Repitition and strong emotions. If we hear something repeated enough and with great emotional power, we begin to believe it is "known" or even more worse, "real".
All of the hypnotic work and improv I do is about challenging the solidity of my realities.
COOPER The very fact that we are talking about word association means we are in a space that was opened up by our practice of word association. The world is a hologram, Albert.
ALBERT Yes, it's a great big psychedelic circus ride, isn't it, Cooper?