Today my English professor compared Neitzsche's "concepts" to Facebook. Facebook profile= a representation of many individual aspects of you. concept= a representation of many individual aspects of one thing.
My mom: "You guys should get a dog." My uncle Theo: "Mum doesn't want a cat." My Oma (Grandmother): "I don't want a cat, Theo!" My aunt: "If we had a dog, mum would just tell it to get out of the kitchen all the time." My Oma: "Ja. I don't want a cat."