Building blocks

[lineofthought]

Today I've been looking at methods and methodology, particularly in relation to developing theory from case-study research. Qualitative research usually need a bit more work in justifying it to Business research committees, as it's unfamiliar territory in a land where number-crunching empirical studies rule. However, it can do things that

Comments

[sols_light]

The most difficult perception to manage is quantitative = science = fact. We both know that isn't true, but it's how people have been taught to think. How you can get people to a state where qualitative = worthwhile study = useful theory and useful theory > fact is a tough problem.