i'm not a filmmaker but i'd like to contribute some humble comments:
1.) From a very formalist point of view, I don't think that digital is the best-looking format, and I find that this is highlighted by the night scenes. But that gives digital, character and will distinguish the "look" of digital at this period time from digital in the near future, when the medium will have been improved--as all technologies are.
2.) should be careful not to breed a new species of filmmakers who produce exclusively for festivals...I've observed that the independent films are viewed by pretty much the same group of people, from festival to festival. From a marketing point of view, this is fine if the target market is this elite group of artists and a few univeristies that would show (though a "few universities" seems to be reduced to UP) the films. Tapping and discovering new ancillary markets will allow the independent film to reach more diverse audiences, BUT
( ... )
...in addition, the marketing people in the brand world, should welcome opportunities to use independent filmmaking in their million-peso marketing and advertising campaigns, but position the film product in the proper market. of course, they would argue that the masa market is the biggest market out there (ergo profit) and they would expectedly, veer towards the masa-proper product. i say, they should:
1. thinking of the filipino as all out stupid --> i say, all societal institutions have equal responsibility in the development of the filipino who will not be stereotyped as stupid and shallow. we can do this in small steps: so schools, religious institutions, and businesses as well should take risks and challenge the young, developing filipino, until a new generation emerges. small steps! small steps towards revolutionizing the mind. 2. target products to an AB, Upper C market. Kayanga may niche market. Think 80/20 principle. 80% of their profit comes from this 20% of individuals who have money.
nabasa ko rin to sa inquirer! natuwa nga ako e, kasi kahit ako medyo cautious ako about this whole digital boom. there are ups and downs to it so i don't know if i can side with anybody at the moment. but what i am very sure at the moment is that this is a medium we should AND will be exploring further. there's just no stopping this now. kumbaga, tignan na lang natin kung saan tayo dadalhin. di naman exciting noh? hehe
( ... )
Re: Good Press ReleasemasturmindOctober 7 2006, 17:49:02 UTC
"badly lit"? when and where did you watch the movie?
people normally (unfairly) blame the lighting when factors such as grading, printing, and projection majorly affect the look that we get onscreen. i am proud of cinematographer nap jamir's work. the newest 35mm prints recently released in theaters showcase this "graceful, richly hued cinematography", but my personal favorite was the h.d. version shown at the sundance film festival last january.
Comments 21
1.) From a very formalist point of view, I don't think that digital is the best-looking format, and I find that this is highlighted by the night scenes. But that gives digital, character and will distinguish the "look" of digital at this period time from digital in the near future, when the medium will have been improved--as all technologies are.
2.) should be careful not to breed a new species of filmmakers who produce exclusively for festivals...I've observed that the independent films are viewed by pretty much the same group of people, from festival to festival. From a marketing point of view, this is fine if the target market is this elite group of artists and a few univeristies that would show (though a "few universities" seems to be reduced to UP) the films. Tapping and discovering new ancillary markets will allow the independent film to reach more diverse audiences, BUT ( ... )
Reply
1. thinking of the filipino as all out stupid --> i say, all societal institutions have equal responsibility in the development of the filipino who will not be stereotyped as stupid and shallow. we can do this in small steps: so schools, religious institutions, and businesses as well should take risks and challenge the young, developing filipino, until a new generation emerges. small steps! small steps towards revolutionizing the mind.
2. target products to an AB, Upper C market. Kayanga may niche market. Think 80/20 principle. 80% of their profit comes from this 20% of individuals who have money.
Reply
Reply
Reply
Despite arguments to the contrary, that’s just how it is, period.
how old is this german guy? eventually, digital will have the look of 35mm.
Walang period,dapat ellipsis....
Reply
Reply
eto po:
http://www.calendarlive.com/printedition/calendar/cl-et-maximo29sep29,0,1101787.story?coll=cl-calendar
Reply
A film that is badly lit suddenly has a "richly hued cinematography"? Oh please.
Reply
people normally (unfairly) blame the lighting when factors such as grading, printing, and projection majorly affect the look that we get onscreen. i am proud of cinematographer nap jamir's work. the newest 35mm prints recently released in theaters showcase this "graceful, richly hued cinematography", but my personal favorite was the h.d. version shown at the sundance film festival last january.
Reply
Leave a comment