April 30, 2012 - Scrapbook, LiveJournal’s exclusive photo-hosting feature for Plus, Paid and Perm accounts, is being replaced by...Scrapbook. In a continuing effort to improve site features and performance, LiveJournal is planning a complete overhaul of Scrapbook. The “new and improved” Scrapbook is expected to go live within the first half of May
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Basically, this is like the LJ homebrew version of the Google ads that you might see on some journals, only with the journal owner having total control over the content of the ads.
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As snapelike already pointed out, not (only) the opinion of LiveJournal owners who decide to show these ads should be taken into account, but also the ones of paid/perm account owners who may not wish to see these ads at all.
Seriously, I hope this feature dies before it can cause a shitstorm of epic proportions...
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