yes--and I enjoyed it, for the most part. But I still saw it as a marketing ploy, even if it may have been accidental or due to some nudging by advertising execs...they do indeed have some nifty ads (hooray for Graphic Design student jobs.) Sure, it's user friendly, but they still want you to buy their stuff.
It still stands that Patagonia is an gigantic corporation, and makes it difficult for any new innovations to arise in the outdoor market and turn a profit (enabling the creators to keep spinning out new ideas and not have to work at Wal-mart) unless they work FOR Patagonia.
But, if they didn't want you to buy their stuff- they wouldn't be in business. If they weren't in business- who would be? Who would be blazing the trail in environmental business thinking? And if it were someone else and they became just as successfull and expanded, wouldn't that be the same thing? Even in they do have a cornerstone on the outdoor gear market- isn't putting some of that towards things like a green distribution center a good way to use that power
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It still stands that Patagonia is an gigantic corporation, and makes it difficult for any new innovations to arise in the outdoor market and turn a profit (enabling the creators to keep spinning out new ideas and not have to work at Wal-mart) unless they work FOR Patagonia.
'is what I was thinking.
Also: Wooden Nickel. Soon.
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