Well, in a general sense, heirloom variety fruits and veggies are those that are still bred and cultivated in the traditional non commercial way, by seed saving and grafting, and include strains and varieties no longer widely available, as opposed to bred specifically for certain lasting traits and to be grown in large quantity for commercial use. This would be a bit of a misnomer when it comes to cranberries, since most of the bogs were planted years ago, and new plots are planted with trimmings from old plots. The varieties tend to be more uniform, so therefore I would personally wager that all cranberry bogs could be considered heirloom in some form or another. So putting the label 'Heirloom Cranberries' on a package is either a nod to the actuality of things, or an attempt to cash in on the recent craze for things that are 'organic' or 'all natural' or 'green'. My guess is the latter
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