If I said to you, "I have a great idea for a business. I'll open a whole new type of coffee shop. Instead of charging 60 cents for coffee. I'll charge $2.50, $3.50, $4.50, & $5.50. Not only that, I'll have no tables, no chairs, no water, no free refills, no waiters, no busboys, serve it in cardboard cups, & have the customer clean up for 20 minutes
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