Comments | subitoburrito: (без темы)

subitoburrito

(Untitled)

Sep 28, 2011 22:00

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Comments 12

fischsaftliebe September 29 2011, 02:24:08 UTC

Weird. One might expect that alienating 49.76% of the world's population would be something that a company WOULDN'T want to do...

subitoburrito September 29 2011, 02:32:42 UTC

According to a spokesman, this campaign "dares" women to prove the ads wrong. Therefore, it's all perfectly okay.

It's all just bizarre. If there weren't a commercial to go along with this ad, I would have thought it was done as a joke for Facebook.

applespicy September 29 2011, 02:30:46 UTC

Wait, what the hell?? 10 manly calories? WTF is this bullshit?

subitoburrito September 29 2011, 02:41:13 UTC

When you figure it out, explain it to me too. :-/

ntensity October 1 2011, 20:15:04 UTC

WOW. We're not past this shit yet? Really???

siren_songs September 29 2011, 03:05:52 UTC

.....What.

jahrhundert September 29 2011, 06:18:31 UTC

Wtffffffff. On top of focusing on men (why would they do that for a soft drink?!) wouldn't women be more interested in less calories due to all the craze about dieting? And isn't less calories usually not considered manly? I went to a burger place and their "manly burger" was bacon, onion rings, and some weird fat looking thing, on top of the burger so I'm confused as to how 10 calories is manly.

This ad confuses me.

Is this a fake ad?

jahrhundert September 29 2011, 06:19:25 UTC

And I'm talking about stereotypes here, not saying "ANYTHING GREASY AND FULL OF CALORIES = MANLY". Just clarifyin' ;)

pet_lunatic September 29 2011, 16:17:01 UTC

Maybe that's the point - they think men won't want to buy a diet drink because it looks 'feminine' to worry about calories, so they're trying to bolster their sales among men by making the drink appear manly. Just a guess.

spooky_miss September 29 2011, 10:55:08 UTC

I'm sure they also did this for a chocolate bar a little while ago - Wispa maybe? All the packaging said it was "not for women" , which is just silly! :)

pet_lunatic September 29 2011, 16:15:00 UTC

It was Yorkie bars, I think. One of the adverts had a girl dressed up in a fake moustache and reciting the off-side rule to try to obtain one; the shopkeeper saw through the disguise when he complimented her hair (or something) and she went all soppy, so he withheld the Yorkie bar.

Seemed a bizarre approach to advertising; they must have realised it would alienate some women!