Some milleniums ago, our ancestors spent most of their time hunting or collecting the very basic things they needed in order to survive their daily struggle. Nowadays, our lives have become much easier: to satisfy our basic needs, we just need to go to a supermarket and collect what we select from a vast overflow of available goods. Some are still
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probably, consumers buy more the bigger the carts or baskets are. For the customers, shopping is now psychologically connected to working-out... they think they get healthier the longer they shop - and this makes the business run better :)
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