Maybe they missed the point.

[technomonkey]

I was extremely excited for a while. From all reports, Camarillo is getting an IMAX. The Edwards cinemas, just 1.5 miles from my house, is premiering an IMAX screen later this year. That's really exciting news, right

Comments

Got It!

[egheaumaen]

Took some research, but here's your answer:

"IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience(R) as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create 'The IMAX Experience(R),' making audiences feel as if they are IN the movie."

In other words, the IMAX company has redefined the definition of the word "IMAX," so that it no longer has anything to do with the size of the screen. Now it's just about a digital projector and a curved screen that can apparently be normal-sized.

Further Proof

[egheaumaen]

Says Dick Westerling, Senior Vice President of Marketing and Advertising for Regal Entertainment Group, "Regal is also proud to announce that during the first quarter of 2009 we are scheduled to install IMAX digital projection systems at nine locations."

So the room stays the same. Only the projector changes.

Re: Further Proof

[egheaumaen]

http://www.slashfilm.com/2009/05/11/why-you-probably-shouldnt-waste-5-more-for-digital-imax/