holy moly. i was totally one of those coworkers hating.
it should be noted, however, that my severe distaste for nike doesn't only have to do with exploitation of third world labor. if that were the crux of it, i would be a hypocrite to wear anything but american apparel and brown bags on my feet (hot new trend alert). my beef with nike also has to do with cultural space. there is little that the ruthless nike marketers have yet to colonize in the name of the swish. it's as much an icon as jesus christ these days. and that, my dear, is WACK
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it should be noted, however, that my severe distaste for nike doesn't only have to do with exploitation of third world labor. if that were the crux of it, i would be a hypocrite to wear anything but american apparel and brown bags on my feet (hot new trend alert). my beef with nike also has to do with cultural space. there is little that the ruthless nike marketers have yet to colonize in the name of the swish. it's as much an icon as jesus christ these days. and that, my dear, is WACK
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