"Hello, I'm a twat"

[zenith]

So when you see the ads, you think, "PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers." In other words, it is a devastatingly accurate campaign.

I hate Macs. I have always hated Macs. I hate people who use Macs. I even hate people who don't use Macs but sometimes wish they did.

Charlie Brooker on the

Comments

[fridgemagnet]

Hello and welcome to last year, Charlie. Oh, and "one button mouse" hahahahaha yeah that's a new one too.

Seriously, that was shit, although maybe I hold him to higher standards than a lot of columnists.

[jeff_worrell]

Mitchell and Webb. They are a logical choice in one sense (everyone likes them)

erm, no. I'd never heard of them before last week. Certainly never seen them in anything but these horrible ads.

[carrot_rope]

Ah, it's a long way from Peep Show.

I don't understand why they've done these ads now, the American ones have been around for so long - and if they had to use the ad at all - surely would have sufficed for an English market.

[pot80]

Wait, are you saying that these British ads started off a bit awkward, but ultimately became much, much better than the originals?

[prayinmantis]

OH SNAP

[jauntyalan]

the thing that has always annoyed me about the ads is that they perpetuate the "type of person who has a X" bollox which is accentuated by the UK version - as brooker points out -not that this hadn't escaped everyone's notice.

i don't think this "apple person/pc person" thing works in apple's favour. maybe it does in the US, where the ads seem popular. my impression is that uk mac owners seemed do dislike the US and the UK ones even mroe.

[janinazew]

I thought the ad on the Guardian site was funny. Sorry.