Not a fan of Twilight. Not the movie... not really the book though my favorite parts are where Shannon wrote in it. I have decided she must watch the movie with several friends and make comments a la Mystery Science Theater. I seriously have reread the book in parts just to giggle over things like, "BARF!" written in pencil in the margins.
If you change the "Show your genuine love of..." to what you're applying to its completely relevant. "Know your.." research the job. All the points listed can be applied rather well to your own application and interviews.