WTF, over.

[dangerpudding]

So, I imagine that diamond sales are down right now. But why on earth does the diamond industry need to inundate me with the message "If those who love you don't buy you diamonds, they don't really love you

Comments

[mactavish]

It's a good message out because it helps Tom Shane get money. :)

[dangerpudding]

Oohhh... that's it. *bleh*

[plymouth]

gah. I am sooo with you on that. If someone loves me and absolutely INSISTS on buying me jewelry they should get rubies or sapphires. But, really, I don't wear jewelry enough for it to be worth it.

Re: Is this about diamonds?

[cz_unit]

There are other problems The advent of Bellitaire type diamonds and synthetic diamonds that are identical to "real" diamonds (because they are... um... real) is causing a problem.

Unlike Gold, which you really can't manufacture and has an objective traved value diamonds are only worth as much as people are willing to pay for them. In this sort of environment, marketing is king.

Thus the ads. After all, it's not about the diamond really, it's about showing you love someone so much you're willing to burn 20-40k in a fireplace. Oh wait, instead you can give it to some random person.

Myself, I prefer the house.

CZ

Re: Is this about diamonds?

[dangerpudding]

After all, it's not about the diamond really, it's about showing you love someone so much you're willing to burn 20-40k in a fireplace. Oh wait, instead you can give it to some random person.

I take so much more love from someone letting me know that they're saving for their/our future then from getting shiny new things.

Re: Is this about diamonds?

[halimede]

You asked why the diamond industry is advertising so stridently.

Careful reading suggests to me that actually she asked why the Diamond industry is trying to sell Diamonds so stridently with this particular message.

Every time I see one...

[iceblink]

Every time I see one of those commercials and I Mark is in the room with me, I turn to him and say, "If you ever get me a diamond, I will kick you in the butt!"

I am not a fine jewelry person. I would much rather have a rare, out-of-print CD or DVD of a favorite band. I would rather have some geeky gizmo. I would rather have a Hello Kitty charm bracelet....there are a million things I would rather have than a diamond.

[halimede]

The emotional blackmail in advertising is taking on weirdly surreal levels of ridiculousness. Looking at the stuff overhere I get the impression that the advertising industry suddenly realised it works on men too, and they're less hip to it than women who've been raising each other's consciousness of this for a couple of decades now (not that that's been working as well as it might, but that's the thing with emotional buttons: they're there). Or something. Anwyway. Word to the last line of your post.

[dangerpudding]

Yeah. It's weird, no? I imagine that this particular campaign might be working with a specific demographic of men - those who want to buy presents for women who they don't know well enough or communicate well enough with to come up with more original gifts. Plus, well, shiny!

*sigh*