Great letter. We've only been there once, and not likely to go back. One weekend we had seen their many flyers(!) around town for a "gem show." When we got there, of course, it was more of a "new age crystals" show, not our particular cup of tea, and not what we thought it was going to be from the flyers. There were some beautiful peices, though and, curious, continued to look around. We had almost no acknowledgement from staff, even when politely waiting to ask a question.
November 14! I'll post about it officially soon :) I didn't want to post too early and have it buried before it got close enough for people to put it on their schedules!
Well, speaking from my perspective as one who helps capitalism function...the guy's an idiot. On a woo level, he ought to know and probably preaches the whole "you get back what you give out, man." thing.
On a practical, psychological marketing level - advertising your "competition" like this works _for_ you! His customers would perceive him as a Good Guy who they want to do business with, and they would lok forward to visting his shop to learn about all the cool stuff he is hooked into. it's called "building a tribe", in the current faddy parlance. More to the point, direct competition is not often what you perceive it to be. Take for example the fact that like businesses tend to congregate -- Pennsburg has a zillion pizza parlors because those who followed the first perceived that this as a place where people bought pizza. And they were right. One marketing sector can support multiple versions of the exact same offering, for a variety of reasons.
Dumbass. He is his business's own worst enemy, which is usually the case.
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So, when's your 10K Villages event? :)
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On a practical, psychological marketing level - advertising your "competition" like this works _for_ you! His customers would perceive him as a Good Guy who they want to do business with, and they would lok forward to visting his shop to learn about all the cool stuff he is hooked into. it's called "building a tribe", in the current faddy parlance. More to the point, direct competition is not often what you perceive it to be. Take for example the fact that like businesses tend to congregate -- Pennsburg has a zillion pizza parlors because those who followed the first perceived that this as a place where people bought pizza. And they were right. One marketing sector can support multiple versions of the exact same offering, for a variety of reasons.
Dumbass. He is his business's own worst enemy, which is usually the case.
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And I'm just the kind of person to spread word of it far and wide. Feh.
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